Words. Sean Sweeney
Remember when the Air Jordan XX8 first dropped and one of the major selling points for it was that it had a blank canvas? Jordan Brand promised us they had some big plans in store for the sneaker, and so far, they’re holding true to that. We’ve already revealed what XX8s the players in the Jordan Brand Classic will be wearing. Now check our these high school player exclusives. MORE >
Words. dimemag
Well, that didn’t take long. When the Golden State Warriors executive team said they believed their new, adidas short-sleeved alternate uniform would catch on quickly, I guess they didn’t technically end the thought with “in the NBA.” Less than a week later we now know the McDonald’s All-American Game participants will also wear the short-sleeved system. MORE >
Words. High School Hoop
Skullcandy has been one of the few non-apparel brands that has been able to make real, authentic inroads in basketball culture in recent years. The brand already has deals with legit NBA endorsers like Kevin Durant, Derrick Rose, Kyrie Irving, James Harden, and Andre Iguodala, and now they’ve gone and forged a relationship with two of high school’s most legendary programs. MORE >
Words. Patrick Cassidy
A few weeks ago, I was asked to go on camera to talk about the vast amount of detail, design and technology involved in the making of adidas Basketball’s latest boundary-pushing performance shoe – the adidas adiZero Crazy Light 2.
Here is some of that footage to give you a glimpse into what has gone into the making of the world’s lightest basketball sneaker: MORE >
Words. High School Hoop
Check out these exclusive not-for-public-consumption Nike LeBron 9 PEs for L.A.’s Fairfax High School, compliments of king James and the Swoosh. MORE >
Words. Sean Sweeney
And you thought the Nike LeBron 9 exclusives for Fairfax and St. Vincent-St. Mary were dope. Here are the exclusives made for Christ the King high school, complete with the school’s emblem on the tongue. The wine and gold colorway would’ve looked great in Cleveland with these, but alas they’ll probably live on at Christ the King (although LeBron James did rock his “Fairfax” editions earlier this season). The midsoles are speckled, and there is also actually a home edition of this pair as well, which is white and wine-colored. MORE >
