Words. High School Hoop

At 4 p.m. today, high school uber-star Jabari Parker is going to make some university very happy when he announces where he’ll be playing college ball via a nationally-televised press conference from his school (Simeon Career Academy).

It’s an announcement that the entire basketball world will be watching with great interest, including Skullcandy, one of Simeon’s brand new sponsors. The school is the alma mater of Derrick Rose, a Skullcandy endorser and the brand is giving back to the school in a big way.

Check out this Skullcandy visit to Simeon, with Jabari as your tour guide, to get a feel for what the school is all about and how Skullcandy is giving back to the program: MORE >

Words. High School Hoop

Skullcandy has been one of the few non-apparel brands that has been able to make real, authentic inroads in basketball culture in recent years. The brand already has deals with legit NBA endorsers like Kevin Durant, Derrick Rose, Kyrie Irving, James Harden, and Andre Iguodala, and now they’ve gone and forged a relationship with two of high school’s most legendary programs. MORE >